To maximize global expansion opportunities and additional growth prospects within its Outdoor categories, Pure Fishing will continue to focus on ensuring supply chain excellence, delivering innovation, driving digital marketing and strengthening vendor partnerships. The acquisition of these brands demonstrates Pure Fishing’s continued commitment to growing its presence within the outdoor sports industry while remaining a positive and compelling partner to its retail customers.

These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. Good Sportsman Marketing Outdoors, which is backed by Gridiron Capital, has acquired Plano Synergy’s hunting accessories and archery brands from Pure Fishing Inc.

The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. (March 15, 2021) - Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. is a global provider of fishing tackle, lures, rods, and reels with a portfolio of brands that includes Abu Garcia, All-Star, Berkley, Fenwick, Fin-Nor, Greys, Hardy, Hodgman, Hooker, Johnson, JRC, Mitchell, PENN, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik, and Van Staal.COLUMBIA, S.C. Terms of the purchase, which is expected to close in April, are not disclosed. “The team has a proven record of success, and we look forward to welcoming them to the Pure Fishing family and building an even stronger company together.”

“Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the leader in performance solutions, without the hard work of an extremely talented team,” Kent said. The Company owns 33 industry-leading brands including Stealth Cam, Walker’s, Muddy, Hawk, and Big Game, and through its acquisition of Plano Synergy’s hunting and archery accessory brands, the Company will add Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing. To maximize global expansion opportunities and add growth within its Outdoor categories, Pure Fishing will continue to focus on its supply chain, innovation, digital marketing, and vendor partnerships. The acquisition outlines Pure Fishing’s commitment to growing its presence in the outdoor sports industry while remaining a partner to its retail customers. Plano’s outdoor brands include Ameristep, Avian-X, Barnett, Bloodsport, Evolved, Frabill, Flextone, Halo, No Limit, Plano Molding, Tenzing, Wildgame Innovations, and Zink. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. The purchase will include Plano Synergy’s 15 brands which specialize in tackle storage, catch management, hunting accessories, and archery.

announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc.

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